In April, Amazon rolled out Kindle Vella, its approach to the genre. The naming muse in serialized fiction, alas, has largely been evasive.Įnter the big dog. The only relevant competitors, brand name–wise, have been Tapas and Webnovel (a common name for online fiction as well as the international platform of Chinese company Qidian). Canada’s Wattpad(whaaat?), Korea’s Radish, FictionPress, Royal Road, Moonquill, Dreame, Naver, the list goes on. Until now, the serialized fiction platform market has had strong players in terms of business but brand names that don’t tell much of a story-or whose story is harder to fathom than Finnegans Wake. Lately, it’s become a thing again, a bit like tuning in for another episode of your current Netflix affliction, only one tidbit at a time. Even in recent history, it has had its charms: Starting in 1984, Tom Wolfe’s Bonfire of the Vanities spanned 27 issues of Rolling Stone. In the 19th century, avid readers waited on docks for the arrival of Dickens’ Pickwick Papers. Serialized fiction appears to be on the rise, though it’s not new.
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